The mental side of
elite performance,
measured.
A performance psychology assessment built for athletes and operators who want to understand how their mind actually works — and what to train next. Benchmarked against World No. 1s, Major champions, MVPs, and corporate CEOs.
Matt's assessments have helped us select World Number 1's and multiple Major Championship winners. He has the ability to identify high performers — and improve a golfer's mindset with assessment and an individualized program.
— TaylorMade Golf
Define. Compare. Align.
A data-driven, research-based approach focused on your strengths and your growth areas — not platitudes.
Define
Define the specific, measurable areas of mental performance that matter. We call them mental clubs.
Compare
Compare your data to the NOYN® database of golf World No. 1s, Major championship winners, MVPs, and corporate CEOs.
Align
Use your data to identify the mental training tools that actually fit your brain — not a generic plan.
14 mental clubs.
One mind built to win.
For 20+ years we studied roughly 25 psychological variables to see how they correlate with elite performance. Fourteen separated themselves in the data. Like strokes gained for the mind — smaller, measurable areas that build a total picture.
Performance
How you compete, focus, and execute under pressure.
You with Others
How you operate inside a team, organization, or coaching relationship.
You with You
How you manage your own headspace day to day.
Sample variable names shown — your report defines each variable precisely and shows where you sit against the database.
Built where elite performance lives
The NOYN® assessment is used by top athletes, coaches, and leaders across three worlds — with comparison data drawn from the people already at the top of each.
Golf
From junior champions to World No. 1s. Used by major championship winners and the developmental teams that build them.
Baseball
Built inside a 12-year tenure as Director of Psychological Services for an MLB club. Used by All-Stars, draft picks, and college programs.
Business
The same instrument applied to executives and operators. Compare your wiring to corporate CEOs and high-performing leaders.
Choose the level that matches your game
Every report is normed to your experience and competition level — so the comparison is meaningful and the plan is actually yours.
Regular
Compare yourself to the best high school athletes on nine mental clubs. Learn what mental skills maximize your unique brain.
- 9 mental clubs assessed
- Benchmarked vs. elite high school athletes
- Personalized mental skills plan
- Digital report
Pro
Compare yourself to the best amateurs and professionals on 14 variables across performance, others, and self.
- 14 mental clubs assessed
- Benchmarked vs. top amateurs & pros
- Performance + relational + headspace insights
- Aligned mental skills training plan
- Sample report available
Elite
Compare against MVPs, All-Stars, and tournament winners. Available only with developer approval.
- Benchmarked vs. MVPs & Major champions
- Reserved for serious competitors & operators
- 1:1 consultation with Matt
- Custom development pathway
30 years inside the rooms where elite performers are made.
Matt Krug has spent his career assessing and developing high performers in sport and business. He has evaluated more than 10,000 individuals — MVPs, World No. 1 golfers, Major champions, over 500 first-round draft picks, NFL All-Pros, and corporate executives.
He served as Director of Psychological Services for the Milwaukee Brewers for 12 years. His mental assessment and development program was used extensively by TaylorMade Golf, helping identify and train the psychological skills required for elite performance. Today, major college programs and national conference champions use NOYN® assessments.
- Ph.D., Counseling Psychology
- Licensed Psychologist
- 12 yrs — Director of Psychological Services, MLB
- Mental assessment partner, TaylorMade Golf
- 10,000+ individuals evaluated
Stop guessing at the mental game.
Get the data.
In about 30 minutes you'll have a precise picture of how your mind compares to the best in your sport or industry — and a training plan built around the brain you actually have.